About Lesson
-
Anatomy of a Marketing Plan
-
Developing the Plan (based on covered topics)
-
Situational Analyses
-
Lifecycle Management
-
Product/Service Positioning
-
Pricing Strategy
-
Budgeting
-
Routes to Market
-
Segment Propositions
-
Communications Plan
-
Implementing the Marketing Plan
-
“Influencing Upwards” – Selling the Plan within the Organization
-
Action Plan: “The first three things I am going to do…”