Marketing Strategies & Planning
About Lesson
  • Anatomy of a Marketing Plan

  • Developing the Plan (based on covered topics)

  • Situational Analyses

  • Lifecycle Management

  • Product/Service Positioning

  • Pricing Strategy

  • Budgeting

  • Routes to Market

  • Segment Propositions

  • Communications Plan

  • Implementing the Marketing Plan

  • “Influencing Upwards” – Selling the Plan within the Organization

  • Action Plan: “The first three things I am going to do…”

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