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Contenu du cours
Seminar Outline
0/6
Day 1: Strategic Marketing Masterclass
Day 2: The Marketing Mix
Day 3: Understanding the Customer
Day 4: Crafting the Message
Day 5: Marketing in the Real and Online World
Day 6: Creating an Effective Business Marketing Plan
Marketing Strategies & Planning

    • Market Segmentation

    • Customer Personas

    • Customer Personality Types

    • Understanding Value: Creation and movement

    • Key Account Management

    • Organizational Customer Relations

    • Behavioral Psychology: Customer motivations

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